Statistical analysis for marketing investigations

Statistical analysis for marketing investigations

Data mining system for analysis of sales data. The system carries on analysis using probability density function and builds portrait of the most likely customers for some services.


Our customer had a large array of sales data. He wanted to find a portrait of client for each service which he provides. Using this portrait his company can propose additional servises to existing clients.

We developed universal software which can connect to database and create data model using special wizzard. This data model makes software able to build probability distributions of some customers parameters. Parameter’s values like age, sex location and etc. uses for searching customers in database which can be interested in analyzed services.

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